Microsoft unveils first priority reseller store in Hyderabad

Hyderabad: Microsoft Wednesday unveiled its first Priority Reseller Store here and launched Lumia 540 dual SIM smartphone.

In India, the transition is being made across a total of 8,872 stores and 119 care centres, T S Sridhar, Director (South), Nokia India Sales Pvt Ltd (a subsidiary of Microsoft Mobile Oy), told reporters here.

Out of the total outlets in India, 441 are getting a completely new design while the remaining stores are being refreshed with new signage by end of June, 2015.

"As many as 99 stores located in the southern region and 13 stores in Hyderabad will be transitioned to Microsoft brand stores," he said.

The new look stores that are being transitioned from Nokia to Microsoft will ensure an improved shopper experience and provide consumers a better flavour of Microsoft devices, he added.

According to him, the priority branded retail stores in the state will be called 'Microsoft Priority Reseller' stores while other stores will be known as 'Microsoft Mobile Reseller' stores.

The Lumia 540 is a mid-range smartphone priced at Rs 10,199 and features the latest Windows Phone 8.1 and is upgradeable to Windows 10 which will be launched later this year, he added.