New Delhi: FMCG firm Dabur Wednesday roped in Bollywood actor Anil Kapoor as brand ambassador for its new health supplement product 'Ratnaprash'.
"The company today announced the signing of Bollywood Actor Anil Kapoor as the new brand ambassador for its latest offering Dabur Ratnaprash," Dabur said in a statement.
Commenting in the new product, Dabur India Ltd Category Head-Health Supplements Ajay Parihar said: "This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients."
The company also unveiled a new television advertising campaign featuring Anil Kapoor. Dabur Ratnaprash is available in two sizes: 450 gms (for Rs 285) and 900 gms (for Rs 550).
PTI
First Published: Wednesday, December 24, 2014, 14:39