Google revamps its logo: Interesting things you want to know

Zee Media Bureau

New Delhi: Google Inc has revamped its iconic logo. The revamped logo, displayed as a Google Doodle on its homepage, spells 'Google' in a sans-serif typeface, similar to the one being used by Google's newly created holding company, Alphabet.

Let's have a look at a few interesting things about the logo.

1. This is the fifth such modification since the search engine giant started in 1998.

2. The compact version of the logo, used to identify most of its apps, bids farewell to the little blue "g" icon and replaces it with a uppercase "G" colored in blue, red, yellow and green to match the full logo.

3. The new brand identity "aims to make Google more accessible and useful to our users, as claimed by the company.

4. Google's logo keeps its four-color scheme but shifts to a soft sans-serif font.

5. The new logo comes three weeks after the company's surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless cars.
With Agency Inputs