Zee Media BureauNew Delhi: Americans using social media and messaging apps have doubled in the past few years as per a study.
According to a new survey by the Pew Research Center “36 percent of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17 percent use apps that automatically delete sent messages such as Snapchat or Wickr.”
Overall, this survey found that 85 percent of adults are internet users and 67 percent are smartphone users.
The study further says that the proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center “first started tracking social media platform adoption in 2012.”
It says 31 percent of online adults use Pinterest (up from 15 percent in 2012), while 28 percent use Instagram (up from 13 percent in 2012). However, none of the social media platforms measured in this survey experienced a statistically significant increase in usage between September 2014 and April 2015.
Meanwhile the study has found that Facebook remains the most popular social media site with 72 percent of online using it (amounting to 62% of all American adults).
First Published: Thursday, August 20, 2015, 14:45