British PM slams England World Cup kit as 'too expensive'

London: The British Prime Minister David Cameron has reportedly slammed England`s new World Cup kit as ` too expensive` and called on sportswear giant Nike to rethink its pricing policy.

The shirts, which have been priced at 90 pound-a-piece, come with the Three Lions crest but many fans are reportedly starting to feel that a Three Fat Cats emblem would be a more apt logo for the shirts.

According to the Daily Express, Puma and Adidas, which make up the `big three` with Nike to supply kit to most of the World Cup teams, have also marked their goods with hefty price tags.

Puma`s shirt for Italy is reportedly the most expensive of the bunch, priced at 120 pound-a-piece, while Adidas` Spain shirt is priced at 90 pound-a-piece and its Argentina and Germany shirts are priced at 80 pound-a-piece.

Nike has reportedly priced its Holland, Brazil and Portugal shirts at 90 pound-a-piece and its `limited edition` England shirt, which accounts for only one percent of Nike`s stock, has been put on offer for 60 pound-a-piece for most new shirts.

Nike has launched the second strip in 18 months and is paying the Football Association 25 million-pounds a year until 2018 for the rights to the national team`s new kit, the report added.