New Delhi: Coca-Cola India, one of country`s
largest soft drink manufacturer, has become the `Official
Beverage Partner` for the Organising Committee of this year`s
Commonwealth Games.
They have now joined Air India, NTPC, Hero Honda and
Central Bank of India in the Delhi 2010 Games family as its
partner.
Organising Committee CWG Chairman Suresh Kalmadi and
Coca-Cola India President and CEO Atul Singh today signed a
Memorandum of Understanding to this effect at the Games
headquarters here.
"We are delighted to have Coca-Cola India as the official
beverage for the Commonwealth Games. Coca-Cola has a strong
legacy of supporting Olympic sports and today is an important
day for all of us as we are just 200 days away from the
Games," Kalmadi said after the signing ceremony.
"Coca-Cola as a partner will make its products available
to all games officials, participants, citizens of India and
guests who will come to witness and be part of October 3-14
sporting event," Kalmadi added.
Atul Singh said Coca-Cola has a strong legacy of
supporting Olympic sport and "this partnership is one of the
most prominent tie-ups for the multi-sport extravaganza this
year."
In 2008, Coca-Cola India was the official beverage
partner of Youth Commonwealth Games in Pune, global partner of
Beijing 2008 Olympic Torch Relay. It was also the sponsor of
the Hero Honda FIH Hockey World Cup 2010 here.
On a lighter vein, Kalmadi thanked the media for doing
more positive stories on the build up of the Commonwealth
Games to be held here from October 3-14.
"These days I am seeing more positive stories coming out
from media about the Commonwealth Games. I want to thank them
as this is a good sign," Kalmadi said.
"We have to package good things in the build up to the
games here and of late they (media) are publishing positive
stories. We all must need to understand one thing that we have
to work together to deliver a Games that India will be proud
of," Kalmadi added.
Commonwealth Games would witness the participation from
71 Commonwealth Games Associations with around 8,000 athletes
and officials are expected to participate in 17 sporting
disciplines.
PTI
First Published: Wednesday, March 17, 2010, 20:01
