Celebs taking to twitter- Are there big bucks behind it?

Last Updated: Wednesday, August 12, 2015, 13:38

The celebrities get paid anything between Rs 1 and 5 lakh per tweet endorsement.

Tiger Woods is now Hero's global brand ambassador

Last Updated: Wednesday, December 3, 2014, 10:24

The deal, for an undisclosed amount, can be termed as the biggest for an Indian manufacturer in terms of association with a global icon is concerned.

Hugh Jackman to endorse Montblanc

Last Updated: Thursday, January 23, 2014, 16:45

Hugh Jackman has been named the global ambassador of luxury German brand Montblanc.

Gisele Bundchen now endorses hair care brand

Last Updated: Sunday, December 29, 2013, 20:30

Brazilian model Gisele Bundchen has been roped in as Pantene`s brand ambassador.

Heidi Klum won`t model lingerie anymore

Last Updated: Saturday, December 7, 2013, 16:23

At 40, German supermodel Heidi Klum has given up lingerie modelling because she would no longer feel "comfortable" doing the catwalk wearing only a brassiere and briefs at this age.

Google unveils plans for user names, comments to appear in ads

Last Updated: Saturday, October 12, 2013, 09:24

Google Inc plans to launch new product-endorsement ads incorporating photos, comments and names of its users, in a move to match the "social" ads pioneered by rival Facebook Inc that is raising some privacy concerns.

Kohli to outshine MSD, Tendulkar in endorsement earnings: Reports

Last Updated: Saturday, September 28, 2013, 12:33

If reports are to be believed then the vice-captain of Indian cricket team Virat Kohli is ready to surpass the incumbent Indian skipper Mahendra Singh Dhoni and Master Blaster Sachin Tendulkar in endorsement earnings.

Gippy Grewal to endorse Videocon Telecom

Last Updated: Friday, September 20, 2013, 15:04

Gippy Grewal has been roped in as the brand ambassador of Videocon Mobile Services, which has been rebranded as Videocon Telecom.

Million dollar salaries of A-list Hollywood stars revealed

Last Updated: Saturday, September 14, 2013, 19:19

Not only do A-list celebs demand tens of millions of dollars just for one role in one movie, but they also get paid pretty heavily to endorse products for companies.

Ashton Kutcher to sign $10M endorsement deal with computer firm

Last Updated: Tuesday, July 23, 2013, 16:31

Ashton Kutcher is about to ink a 10 million-dollar endorsement deal with computer company Lenovo.

Akshay Kumar hikes endorsement fee

Last Updated: Friday, June 7, 2013, 18:44

Actor Akshay Kumar, who is said to be endorsing about 13 brands, has raised his fee for endorsement, and says it is a give-and-take relationship and therefore no harm in hiking his fees for such endorsements.

Aamir Khan walks away with Rs 88 crore deal?

Last Updated: Friday, May 31, 2013, 12:24

From Bachchan family to Khans of Bollywood, there is a constant effort in outdoing the competitor among the movie stars. And one such evidence can be seen in getting fat endorsement deals.