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Engg students prefer IT, Google most wanted employer: Nielsen

Last Updated: Tuesday, March 26, 2013, 15:43

"The IT story in India is going strong, and with the increasing focus on personal technology, the sector and its different specialisations are still favoured by students," Nielsen India Executive Director Dinesh Kapoor said in a statement.

Aditya Birla, Tata Motors, LIC top reputation index: Nielsen

Last Updated: Monday, March 25, 2013, 15:49

"Aditya Birla Group (ABG) has emerged 'Best in Class' across all the six pillars of Corporate Image," Nielsen said in a statement.

Nokia, Vodafone top Nielsen consumer rankings

Last Updated: Wednesday, February 20, 2013, 18:11

Nokia and Vodafone have emerged on top in the latest Nielsen consumer rankings in the country, which ranked brands in six lifestyle categories.

Nielsen doubles services contact with TCS to $2.5 bn

Last Updated: Tuesday, February 12, 2013, 21:00

US-based consumer research firm Nielsen has extended its ongoing contract with Tata Consultancy Services (TCS) by three years and more than doubled the value to USD 2.5 billion.

US teens receive around 114 texts daily

Last Updated: Thursday, January 10, 2013, 18:03

On an average each teen in US receives about 3,417 text messages per month, amounting to 114 daily texts and experts say SMS's should be used to promote healthy eating habits among them.

Joergensen retains Copenhagen Masters title

Last Updated: Saturday, December 29, 2012, 14:21

Denmark`s Jan Oe Joergensen beat Hu Yun of Hong Kong 21-12, 21-11 to retain the men`s singles title at the Copenhagen Masters badminton tournament here.

Two shopper segments to add $3bn in FMCG sales by 2015:Nielsen

Last Updated: Wednesday, November 28, 2012, 20:00

Two growing shopper segments, low-income value explorers (LIVE) and first-time modern trade shoppers (FTMTS), will add USD 3 billion in FMCG sales in India by 2015, Nielsen said in a statement.

FMCG brand extensions more successful than new ones: Nielsen

Last Updated: Wednesday, November 28, 2012, 16:44

In addition to promoting brand equity, brand extensions can grow incremental sales up to 38 percent and contribute as much as 30 percent to parent brand sales, Nielsen said in a statement.

Prasar Bharati moves CCI, alleges TAM rating anti-competitive

Last Updated: Sunday, November 18, 2012, 11:57

Public sector broadcaster Prasar Bharati has moved the CCI alleging that Television Audience Measurement (TAM) agency is abusing its dominant position by not carrying out audience measurement fairly.

Arnold Schwarzenegger admits `hot affair` with Sylvester Stallone’s ex Brigitte Nielsen

Last Updated: Sunday, September 30, 2012, 18:25

Arnold Schwarzenegger has confirmed in his autobiography that he did indeed have a “hot affair” with US actress Brigitte Nielsen at a time when he and Maria Shriver were dating and already living together.

India's consumer confidence falls first time in 9 quarters'

Last Updated: Tuesday, July 17, 2012, 12:42

Consumer confidence in India has declined for the first time in nine quarters due to weak employment sentiment and subdued spending behaviour, according to Nielsen global consumer confidence index released on Tuesday.

Indian consumers prefer Nokia phones in dual SIM space: Nielsen

Last Updated: Sunday, June 10, 2012, 13:16

According to the study, 71 million subscribers in the country use multiple SIM cards and 61 percent of handsets used by multi-SIM owners are dual SIM.