FMCG companies stepped up advertising spends in H1FY14 to counter slowdown

Last Updated: Tuesday, November 19, 2013, 12:48

Major FMCG companies have raised their advertising and promotion spends in the first six months of the current fiscal.

Highlights: TDSAT hearing on 12-minute advertising cap

Last Updated: Wednesday, November 13, 2013, 11:03

The bench comprising of TDSAT chairman Aftab Alam and member Kuldip Singh will hear the case.

Police search for three missing Pune professionals

Last Updated: Thursday, November 7, 2013, 12:44

Police have launched a massive search to trace the three missing advertising professionals who disappeared while travelling from Pune to Goa last week, authorities said.

Missing advertising professional found dead, 3 others untraced

Last Updated: Wednesday, November 6, 2013, 15:00

Police recovered the body of an advertising professional, who went missing along with three others while on their way to Goa on November 1.

Facebook`s ad warning sounds a note of caution for Twitter

Last Updated: Saturday, November 2, 2013, 09:34

Facebook Inc`s investors and other proponents of the social network like to say that it captures one of the greatest concentrations of human attention on the planet and thus offers a boundless opportunity for advertisers.

British vans telling migrants to `go home` ruled inoffensive

Last Updated: Wednesday, October 9, 2013, 16:32

Some 224 people complained to the Advertising Standards Authority (ASA), but in a ruling today the watchdog said the campaign "was unlikely to cause serious or widespread offence or distress".

Gwyneth Paltrow goes bare under tuxedo

Last Updated: Thursday, October 3, 2013, 08:35

Actress Gwyneth Paltrow went bare under a sleek tuxedo jacket while shooting for an advertising campaign.

Facebook to show users less unwanted ads in newsfeed

Last Updated: Saturday, September 28, 2013, 09:04

Facebook newsfeeds will contain fewer ads for products or services that users are not interested in, Facebook Inc said on Friday, announcing changes in advertising policy.

India`s entertainment industry growth pegged at 18 percent

Last Updated: Tuesday, September 10, 2013, 18:36

With a robust 18 percent annual growth, India`s entertainment and media industry is set to log a turnover of Rs.2,245 billion ($34 billion) by 2017, backed by rising consumer and advertising revenues, says a major industry report.

Mobile advertising market expected to touch Rs 430 cr by 2014

Last Updated: Thursday, September 5, 2013, 22:31

Mobile spends are roughly 10-15 percent of the digital spend, the report added.

Publicis, Omnicom to merge to create advertising giant

Last Updated: Monday, July 29, 2013, 10:49

The companies said on Sunday that the deal - presented as a merger of equals - would give the combined firm the necessary scale and investment firepower to cope with rapid changes wrought by technology on the advertising business.

Google to help Indian SMEs adopt digital ads

Last Updated: Saturday, July 20, 2013, 19:56

Global search engine provider Google will train small and medium enterprises (SMEs) across the southern states to grow their business by adopting digital advertising, a senior official said Saturday.