Last Updated: Tuesday, May 10, 2011, 13:51
It`s advertising on the move, as clever and gimmicky as they come. Buses are passe and producers are now hitching a ride on Mumbai autorickshaws and looking at taxis too to drive their movies to the masses.Ekta Kapoor is amongst the recent Bollywood filmmakers to innovate and has used autorickshaws to promote her ready-to-release "Ragini MMS" with teasers like "Ragini Ka MMS Dekha Kya?" and "Ragini Yahan Baithi Thi".