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Facebook to report strong 2013 despite talk of demise

Last Updated: Tuesday, January 28, 2014, 19:26

Last week academics and researchers from Princeton University had compared Facebook to an epidemic and had predicted that it will be wiped out almost as quickly as it spread. They had made made some pretty dramatic claims about Facebook releasing a report that used a statistical model to claim that the social media giant will lose 80% of its active userbase between 2015 and 2017.

Twitter to launch cookie based retargeted ads on mobile

Last Updated: Thursday, December 5, 2013, 16:28

Twitter is reportedly going to roll out retargeted ads fuelled by browser cookies to target mobile users based on what they surf on the web.

Mobile advertising market expected to touch Rs 430 cr by 2014

Last Updated: Thursday, September 5, 2013, 22:31

Mobile spends are roughly 10-15 percent of the digital spend, the report added.

Mobile advertising revenue to be $11.4 bn in 2013: Gartner

Last Updated: Tuesday, January 22, 2013, 16:22

The mobile advertising revenue worldwide is expected to jump 19 percent year-over-year to 11.4 billion dollars in 2013, according to technology research and advisory firm Gartner.

Vserv plans to hire 100 people in 2013

Last Updated: Sunday, January 13, 2013, 14:13

Mobile advertising company Vserv Sunday said it will hire 100 people this year across various functions, including technology and product development.

Bharti Airtel enters mobile advertising segment

Last Updated: Sunday, May 27, 2012, 18:43

Telecom giant Bharti Airtel Sunday announced its foray into the mobile advertising (m-Advertising) segment in India to equip advertisers in reaching out to their potential customers.