Brands to spend 15% of annual marketing budget on social media: EY

Last Updated: Thursday, February 19, 2015, 14:45

With the popularity and expanding reach of social media, around 90 percent of Indian brands plan to spend up to 15 percent of their annual marketing budget exclusively on social media, says an Ernst and Young (EY) study.

Regulator raps Australian bitcoin IPO hopeful for China social media marketing

Last Updated: Friday, February 13, 2015, 12:49

Regulators ordered Australia`s Bitcoin Group Ltd to stop making public statements about its plans to undertake the world`s first initial public offering of a virtual currency exchange after the company approached potential Chinese investors via social media.

Social media to define India's air transport landscape: Report

Last Updated: Thursday, September 26, 2013, 23:03

Seventy per cent of the airlines are likely to use social media to reach out to passengers to offer their services over the next three years, according to an aviation industry report.