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Nestle to use digital marketing platforms for 'Maggi'

Last Updated: Wednesday, September 9, 2015, 21:49

Nestle India, whose flagship brand 'Maggi' had faced countrywide ban over alleged excessive lead content, will be using consumer engagement and digital marketing platforms to re-establish consumer trust in the product before bringing the popular instant noodles back to the table by the year-end.

Community-curated content is the catchword for e-tailers

Last Updated: Sunday, May 24, 2015, 12:36

The portal is owned by two-year-old start-up Shoptimize India, which is an end-to-end e-commerce solutions provider for retailers looking to set up an online presence and acts as an aggregator of hand-picked products.

Piaggio launches first online Vespa store on Snapdeal

Last Updated: Tuesday, May 19, 2015, 14:14

The exclusive brand store will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

JK Lakshmi Cement partners Snapdeal to sell products online

Last Updated: Friday, May 1, 2015, 17:19

JK Lakshmi is the first company to make a foray into the online space offering a basket of products, its Whole Time Director Shailendra Chouksey said.

Tata Docomo to tap Facebook for marketing push

Last Updated: Wednesday, February 18, 2015, 21:16

The project is being carried out on a pilot basis and will be introduced commercially shortly.

eBay looks to tap more local artisans, industries

Last Updated: Sunday, January 11, 2015, 16:19

eBay has joined hands with one of India's largest fabric traders body DHMA as the global eCommerce giant tries to reach out to local traders and artisans to offer more options for online shoppers.

Publicis Groupe acquires Convonix

Last Updated: Tuesday, March 12, 2013, 15:47

Publicis Groupe, the third largest communication company in the world, on Tuesday announced the acquisition of Convonix, one of India’s leading Digital Marketing Consulting firms based in Mumbai.