Nestle to use digital marketing platforms for 'Maggi'

Last Updated: Wednesday, September 9, 2015, 21:49

Nestle India, whose flagship brand 'Maggi' had faced countrywide ban over alleged excessive lead content, will be using consumer engagement and digital marketing platforms to re-establish consumer trust in the product before bringing the popular instant noodles back to the table by the year-end.

Maggi could be back in Indian market by end of year: Nestle

Last Updated: Wednesday, September 9, 2015, 21:42

Nestle SA could start making Maggi noodles again in India as early as October, it said on Wednesday, paving the way for the snack to go back on sale by the end of the year.

FSSAI to frame norms for product approval in 6 months

Last Updated: Monday, August 31, 2015, 16:02

After scrapping product approval process following court orders, including the Maggi case, food safety watchdog FSSAI has invited legal firms to help frame new norms for approvals.

Yippee noodles: ITC says no notice given by UP government

Last Updated: Tuesday, August 25, 2015, 13:00

ITC said it has not received any communication from the UP government regarding presence of excess lead in its instant noodle brand Sunfeast Yippee.

Nestle defies market rout, but fails to sustain early gains

Last Updated: Monday, August 24, 2015, 23:16

Mauled in the markets for a long time, Nestle India Monday sought to defy a widespread mayhem on Dalal Street with nearly 2 percent intra-day gain, but failed to sustain at higher levels and ended the day in the red.

Maggi ban in India to be a case study at Harvard Business School?

Last Updated: Monday, August 24, 2015, 17:33

According to a report, the case of the Maggi ban in India could make it to the Harvard Business School for a case study.

After maggi, excess lead found in Yippee noodles; UP FDA to file case

Last Updated: Sunday, August 23, 2015, 19:55

After Maggi, the Uttar Pradesh Food and Drug Authority (FDA) has found excess lead in Yippee noodles of domestic giant ITC Ltd and will soon file a case.

Trying to bring back Maggi by end of this year: Nestle India

Last Updated: Sunday, August 23, 2015, 16:06

Bolstered by the Bombay High Court order overturning ban on Maggi, Nestle India plans to bring back the popular instant noodles back in the market by end of this year subject to certain clearances.

Maggi ban: FSSAI reviewing court's order, yet to decide on future course

Last Updated: Tuesday, August 18, 2015, 15:51

The Bombay High Court had on August 13 quashed the orders of FSSAI and Maharashtra FDA banning nine variants of Maggi noodles in the country.

Maggi ban: NCDRC notice to Nestle, orders fresh sample testing

Last Updated: Monday, August 17, 2015, 15:57

A bench of National Consumer Disputes Redressal Commission headed by Justice V K Jain admitted the Centre's plea which also accused the company of false labelling and giving misleading advertisements.