Easily one of the highest paid model for commercials, Amitabh Bachhan till date has endorsed brands like Parker Pen, Pepsi, Reid and Taylor, Nerolac Paints, ICICI, Dabur, to name a few. With advertisement agencies vying with one another to cash in on his megastar status, Amitabh took the brand world with a storm as he bagged a whopping Rs 10 crore contract with ICICI.