London: Model-TV presenter Alexa Chung has signed a collaboration deal with Eyeko cosmetics to create her own range of eye makeup.
The 29-year-old says she has been involved in the creative process of the line`s creation since her first meeting with Eyeko founders Max and Nina Leykind, reports femalefirst.co.uk.
"Maybe it was the hangover, but my head was loosened up and I came up with at least 50 things. If something excites me or I`m inspired by something, loads of ideas fall out of my head," Chung told wwd.com.
"It`s a creative relationship - I send images and different inspirations to Max and Nina and we go from there. It`s quite free form at the moment," she added.
The collection of eye makeup essentials, to be released in November, includes a $45 waterproof mascara and eyeliner kit.
IANS
First Published: Saturday, August 17, 2013, 09:44
